This chapter investigates the role of popular songs, music performers, and music-based interventions in entertainment education, arguing that music is a participatory communication medium that allows local voices to be heard in the development of culturally relevant behavior change communication programs. Based on research and experience with the Africa Stop Ebola song and community engagement…
What is globalisation? Globalisation refers to the communication and cooperation of individuals, businesses, and governments. This ideology influences the allocation of international commerce, from ideas to trade (Matusitz, 2011). Some academics trace the origins of globalization back to the third millennium BC (Andre Gunder, 1998). With human connection comes the impulse to share information and…
Intro In today’s global digital environment, the impact of social media and other digital platforms has transformed how we consume visual entertainment. Influencers’ popularity and effect have been a key development in the entertainment business. Inflers have a passionate following because to their ability to create entertaining material, making them a formidable force in altering…
Over the course of 26 years, social media has evolved from a basic communication medium to a formidable marketing platform. From the early days of Six Degrees to the development of TikTok and the launch of Threads, marketers have had to adapt to this ever-changing world. As a consequence, social media managers’ roles have evolved…
Humor is more than simply laughing; it’s a strong tool for converting companies into relatable, memorable products. By incorporating humor into marketing, firms adopt a humanized character, generating emotional ties that go beyond the transactional basis of consumption. Humour has shown to be an effective marketing technique, transcending its status as a simple source of…
Basically, I like publishing my opinions, and the concept of having others read them is amusing. I’ve never published (self or otherwise) a single review or piece of criticism, and I’ve only written two, but it’s a lot of fun, and I feel compelled to discuss it. What better way to achieve that than to…
I’m nervous since this is my last commentary essay for the Collegian as an undergrad. I’m worried because in two weeks, I’ll be a journalist on the field with a B.A. in Mass Media and Communication, and I still have no clue what I want to write about. My lifelong hobby has been entertainment media….
Introduction Recent and developing technology has had an impact on how we communicate, work, learn, and operate. As technology advances, the prospects for fast technical developments seem to be unlimited, but so do the ethical concerns. This paper assesses the advent of Artificial Emotional Intelligence (A.E.I.) and its potential influence on the UK media and…
Introduction While immersive media, such as Virtual Reality (VR) and associated 360° video technologies, have been around for decades, their availability to consumers has increased dramatically since 2016. The rising availability of immersive technological tools, ranging from low-cost VR viewer headsets to higher-end, more costly devices such as the Oculus and HTC Vive, has boosted…
whether you asked me whether I liked or disliked social media and the internet, I would probably simply stare at you. Of course, I adore the internet. I’ve liked it from the first time I called in and read every item on AOL Kids (and struck a wall because content production was limited back then)….